Beauty brand of the month: Ardell
We're all about Ardell this December: perfect timing for the season of lashes we're partying in right now. We chatted with brand director, Jennifer Johnson, to hear more about the legendary lash label: read on for all the secrets.
Tell us a bit about Ardell.
Our mission is to empower people to feel sexy, beautiful, and confident.
How would you describe the brand in three words?
Aspirational. Quality. Beauty.
Where does your passion for eyelashes come from?
My passion for beauty overall and helping people look and feel their best.
Where did your inspiration come from for Eco lashes, and how do they help the environment?
We believe companies, brands, retailers and vendors must make environmental concerns a priority. The packaging and lashes for the Ardell Eco Lashes range are made with sustainable materials; the lashes contain a corn derivative, the band is organic cotton, the tray is a paper pulp & bamboo mix and the packaging is printed with soy ink.
We'd love to get the inside scoop! What style of eye lashes could you not live without?
I love our Ardell X-Tended Wear Demi Wispies. They look like my lashes but just a bit enhanced and can stay on for up to 6 days.
For beauty newcomers, what are your three tips when it comes to finding the right eyelashes?
1. Learn your eye shape and what you want to achieve. For example, if you have close-set eyes and want to create a more doe-eyed look, select a lash that is longer in the outer 1/3, or outer corner.
2. Start with a more natural style such as our Ardell Naked range.
3. Try lots of different styles until you find one(s) that you love both in how they look and feel.
How do you choose the right eye lash for your eye shape?
I think the best thing to do is to research. In a nutshell, more hooded eyes can create the illusion of depth by opting for lashes that are longer and more voluminous at the centre; Ardell Wispies 113s will open up the eye as much as possible. If your eye shape is slightly downturned, a lash style which fans out at the end will help to emphasise a lift. I’d recommend the Ardell Naked 424s to gently upturn the outer corners. Round eyes should take a similar approach to create that cat-eye appearance so try the classic Ardell Demi Wispies. Smaller eyes work well with accented outer corners to make the eye appear wider. For this trick I’d opt for our Ardell X-Tended Wear Demi Wispies as they allow you to add lashes cluster by cluster, so you won’t overcrowd you. For almond-shaped eyes, the choice is yours! This eye shape suits all lash styles.
What is the best way to clean/ care for your eyelashes?
Gently remove strip lashes each night by holding skin taut and peeling from the outer to inner corner, then remove excess adhesive with makeup remover before placing on tray with cover.
What are your top tips for applying eyelashes like a pro?
1. Use a flat or slant tip tweezers to remove from the tray.
2. Check the fit first. Trim from outer corner between clusters if needed, so the lash retains its intended shape (assuming that’s the look YOU desire)!
3. Apply a thin line of DUO Lash Glue on lash band, wait until tacky, then place right on your lash line, as close to your natural lashes as possible, while still securing to skin.
4. Use a spoolie to comb through lashes to help blend with your natural lashes.
What eyelashes would you recommend for a daytime look?
Lashes with a comfortable band is key! I love Ardell Naked 420, or Ardell Wispies. Both have a softer feel and blend seamlessly with your natural lash line, thanks to the Invisiband®.
With party season in full swing, what are your favourite eyelashes to use?
So many! Ardell 8D for a more voluminous glam, Ardell Naked 421 & 424 for subtle glam and our Ardell X-Tended Wear Demi Wispies for a personalised touch. For party season, I love to apply my strip lashes with our DUO Line it Lash it Black. The black shade provides an eyeliner effect which works great with a smoky eye and long lash.