Beauty Brand of the Month: Bloom and Blossom
Founded by sisters in law Julia and Christina, Bloom and Blossom make skincare and wellness products full of real ingredients to solve real problems, for real people. A cult favourite amongst beauty editors and those in-the-know, these natural, results-driven and beautifully packaged treats make you look good and feel great.
What inspired you to start Bloom and Blossom? And what is your mission?
We are sisters in law who set up Bloom and Blossom 10 years ago. Our own lives are wonderfully hectic, loud and chaotic (five children between us will do that), and we really wanted to channel that energy into a hardworking range of results-driven body care and wellness products.
Bloom and Blossom has always been centred around body positivity, creating products for all ages and life stages. Our aim is to help everyone look good and feel great.
Plus, we knew how important it was to provide products that gave you a legitimate excuse to take some time out. At the heart of this brand creation was knowing we wanted to make each day start a little brighter. It’s amazing how great products can lift your mood, improve your self esteem and help you sleep better.
Can you describe the brand in 3 words?
Results-driven, natural, body positivity.
You offer products for all the family - from babies to mums to be. Which is your favourite?
Julia: That is like asking us to pick a favourite child, how could we. But with an arm twist I would say Scrubs Up Nicely – our polishing Body Cleanser. I can’t live without it. It helps with my dry skin and keratosis pilaris on the backs of my arms, brightens and hydrates and is such a good fake tan prep product.
Christina: I would say the Lovely Jubbly Bust Firming Gel, as I may have over done it on the sunbeds in my early twenties. I know terrible right! But done now, so this product is a treatment to help with skin damage and also tones and firms your neck and decolletage.
How do you get the inspiration for your product names?
We love to have fun with the names. Our products are serious solution focused formulations, but we really enjoy bringing a little joy to that moment with a good name. We love a pun, a musical reference, or a well-known catchphrase, because we look to find a moment of joy in everything. Why not our beauty products too?
All of your products are naturally sourced and vegan, which is your hero ingredient?
Again, picking just one is impossible but the level of active ingredients in our body products is what you would expect to find in your facial skincare. Some truly powerhouse ingredients include niacinamide in our Hands Up Hand Cream, which improves signs of skin damage. Co-Enzyme Q10 in Lovely Jubbly to support collagen production and Frankincense in our sleep products for its ritualistic properties.
Can you tell us about your work with The Beauty Banks?
From the beginning of creating Bloom and Blossom our sole purpose has been to help families thrive. So, as a responsible family business our goal is to give back. Our continued work with Beaty Banks helps them get products and essentials to those most in need. We know we can always do better, and are always looking to find ways we can help.
Are there any skincare lessons you’ve learnt that you wish you knew when you were younger?
Christina: Sun beds are a big fat no. When I was younger and used them, we just didn’t have the knowledge we have now.
Julia: Exfoliate regularly – you can only achieve radiant, glowing, nourished skin if you have exfoliated before applying body oils.
We love to get insider knowledge from the experts, so go on, spill… What are your essential tips for every body care routine?
You have just said it, routine, you must be committed to a routine. A body care routine – regular exfoliation and moisturising is essential for glowing skin, and your bedtime routine is essential to help you get a good night’s sleep. Taking some time for yourself regularly to switch off is so important. Allow yourself to have this time, as you can’t expect to just fall asleep without preparing your body and mind to switch off.
Finally, which product is the secret to a good night’s sleep?
Part of the bedtime routine I mentioned above is a fragrance that transports you to a place of calm. For us this is a blend of frankincense, rose flower water and linden blossom. which all help to reduce anxiety and stress levels. You can find these in our All Night Long calming sleep spray - you should sleep all night long once you spray it on your pillow.