fashion

Beauty Brand Of The Month: Iconic London

Introducing ICONIC London, our beauty brand of the month here at River Island.

Worn by celebrities like Beyoncé, Jennifer Lopez and Ariana Grande, we sat down with the glow-getters to chat about all things...Iconic.

Shop Iconic London

Tell us about ICONIC London: what’s your mission?

Well, we always say ICONIC isn’t just our name, it’s an empowering energy, a self-affirming and fearless mood - that runs through everything we do. Our mission is to make people all over the world feel confident.

Can you describe the brand in three words?

Trend setting, fearless and GLOW giving.

Where does your passion for all things make-up come from, and what do you love most about it?

I love the confidence it inspires. Walking out the door every morning with my skin glowing makes me feel like I can take on the world!

If we were stranded on a desert island, which three ICONIC London products do we absolutely need and why?

Prep-Set-Glow spray: this setting spray is skin-care meets makeup. It is packed with amazing skincare benefits like Vitamin E and Green Tea extract. And this face mist is super refreshing as it leaves the skin with that ICONIC glowy finish.

Illuminator: this liquid highlight comes everywhere with me- even a desert island! One drop of this glow will make you feel the best version of yourself!

Lustre Lip Oil: this lip oil has some gorgeous ingredients in it. It is infused with Vitamin C and Hyaluronic Acid, so it is super moisturising and nourishing.

We love to get insider knowledge from the experts, so go on, spill… What’s your go-to everyday make-up, and what products always hold a spot in your beauty kit?

I am obsessed by glowy skin. Radiance Booster will always hold a spot in my beauty kit because it is the perfect dewy skin tint. Of course, my Illuminator because I can use it as a poppin’ face highlight AND mix it in with my body moisturiser for a head-to-toe glow. Sheer Blush is also a must-have because it is a gorgeous dewy liquid blush that I can use as both a cheek colour AND a lip colour. And of course, or Prep-Set-Glow spray to make my makeup last all day and night with a glowy finish.

ICONIC is famous for giving good glow, what’s the golden rule to getting it right and more importantly how to keep it in place all day long?

Less is more. Our liquid Illuminator is a cult-favourite for a reason, it truly is the best highlighter on the market. 3 small dots are ALL you need when applying. And my favourite trick to keeping it in place all day long is pat the product in with your ring finger, the warmth from your finger will help make the Illuminator really melt into the skin and patting it out will help reduce transfer.

Everyone wants to be the best version of themself when it comes to big events and we all know that preparation is key. Which products do you recommend as pre-event prep?

First one is a no brainer - water! Stay hydrated before an event so that your complexion is truly lit from within. If I want my makeup to last looking amazing for an event, I apply Prep-Set-Glow before my makeup to prep the skin and after my makeup is applied to set it.

Trends come and go, but what products or ingredients are here to stay?

Fresh, natural skin will always be in! A beautiful, light-weight skin tint and an amazing highlighter will always be a must have.

What make-up trends should we know about for Autumn Winter?

I think eyeliner is going to dominate the makeup-trends this Autumn/Winter. Graphic liner, fox-eyes…you name it!

What one piece of advice would you give your younger self?

I’m like a broken record but…less is truly more!