Beauty brand of the month: Illamasqua
We're willing to bet Illamasqua has caught your eye on many occasions while perusing the makeup counter. Not just because of the name (a portmanteau 'Illusion' and 'Masquerade'), but their dazzling eyeshadows, bold lipsticks an, not to mention, that sleek black packaging. We caught up with our beauty brand of the month to find out more.
What’s the Illamasqua mission?
To empower all with the confidence to express their true self. Our high-performing colour defies industry standards with distinctive pay-off and pigment. Our anti-conformist attitude and irreverent style rejects the conventions of the beauty industry and emboldens the brave.
Describe the brand in three words?
Attitude, Self-Expression, Colour
All your products are vegan and cruelty free, how is that important is this to you?
Illamasqua has never and will never test on animals, all of our products are 100% cruelty free and certified by PETA. This is something both us and our customers are passionate about and our “Beauty not brutality” promise is a key pillar of the brand.
Where does the inspiration for your products come from?
Our inspiration comes from our customers. Illamasqua is inspired by all things sub-cultural and we strive to create high-performance products which give our customers the freedom to unleash their own unique creativity through experimentation.
How does your wide array of vivid and vibrant colours help unleash creativity?
Our unparalleled pigments deliver colour payoff unlike any other, the wide array of colours gives our customers the freedom to unleash their own unique creativity through giving them the tools to experiment.
If we were stranded on a desert island, what three Illamasqua products do we absolutely need and why?
• Raven Masquara- The ultimate mascara to give lashes instant curl, volume and length.
What would be your 3 tips to create a Party look?