New Year essentials and why you need them

Not all clothes are made equal. Some are essential and others are just for fun. These, however, are 100% non-negotiable pieces that every man needs in his daily rotation.  


Shop Essentials

An investment, yes, but the best one you'll ever make. Go for a classic crafted from a warming wool-blend in dark grey for timelessness and versatility - it will look good with everything.


Shop Coats From £45

With unique details like the distinctive zipped neckline, a close-fitting ribbed knit and high cut sleeves, this is a perfectly crafted piece to wear for casual dress codes.


Shop Polos From £14

You’ll be hard pressed to find an outfit that jeans don’t work with. Made with responsibly sourced cotton, the cut that works for you is your essential, whether than be skinny, regular or flare.


Shop Jeans £30

jeans

And for the pièce de résistance, box-fresh kicks. We’ve curated white trainers here but really, any in a classic shape will do. For maximum versatility, go for a pair in a neutral colourway that seamlessly fits into the rest of your daily uniform.


Shop Trainers From £25


trainers