We’re kicking off 2020 with the launch of an exclusive new brand, Concept. Fresh from the River Island menswear crew, this 16 piece drop is made for keeping things casual. If ‘street meets sports’ is your thing then add-to-bag because our newcomer is meant for you.
Working that January angle, Concept’s premium take on leisure gear will be your all day, every day uniform, whether you’re going to the gym or going hard with the chill time. Mixing oversized silhouettes and slick muscle fits, the collection is entirely interchangeable. You literally cannot go wrong.
Now, let’s get down to the details, because we know you’re interested. The colour palette is easily our favourite, muted tones contrasted with block black. Hi-tech finishes are featured throughout, from contrast stitching to heavy-duty zips and toggles.
Are you ready to boss the year? Take 2020 on in serious (laidback) style….
