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The ultimate denim styling guide

Welcome to your guide to all things jeans, starring @amyastridd and @mariajblogs. There’s no need to make your friends jealous: our jeans make every body look (and feel) amazing. Three styles, two friends and the only guide you’ll ever need, ready? Let’s go.


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Clingy, in a good way. You might reach for baggier styles during the day but for after-dark and fancier plans, only a skinny jean will do. They’re not called the little black dress of jeans for nothing. Elongating and figure flattering, nothing beats a streamlined skinny style. Have fun like Amy and Maria with proportions: oversized blazers and shirts up top contrast your sleeker bottom half. The subtle shoe/shirt colour coordination adds polish making these outfits good contenders for fancier day plans like the big 3-0 birthday brunch.


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Skinny Jeans

The ‘70s called. They’re impressed and so are we. Flared just below the knee and crafted from stretch denim for ultimate comfort, these are the jeans your nice tops have been looking for. Elongate your legs even more than the wider hem already does by adding heels for some extra height. Make blue flares pop even more by wearing lighter colours such as pink and cream that add contrast and dimension. For a smarter look, opt for a darker and more structured flare.


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Flared Jeans

Breathe new life into your mom jeans by really leaning into their relaxed silhouette. Add trainers and a baby ringer tee for a cute yet casual off-to-meet-some-friends look. If you prefer the classics, stick to tried and tested neutral tones that go with everything like Amy. Or, if you’re feeling more daring, choose an eye wateringly bright graphic tee to mix things up like Maria. Either way, the mom jean is the pinnacle of ‘day off’ denim and should be styled as such. If in doubt, think casual every single time.


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Mom Jeans