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What to wear to fashion week

Calling all fashion fans! Fashion month is already upon us and in truth, we’re a little late.


Blame Rihanna's halftime show. But we’ve come back to life just in time to give you a run down of what to wear in every fashion capital this month. Each city has its own look and feel so whether you’ve managed to score an invite to a show (who’s your Dad?) or plan on stalking the streets until you end up on Vogue.com, here’s how to dress for fashion week wherever you are in the world.


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New York Fashion Week


If you need a visual, imagine you’re Andy from Devil Wears Prada (post-fashion closet) strutting your way through the Big Apple to KT Tunsell’s ‘Suddenly I see’. It’s giving power, possibility and head-turning tailoring. New York in February demands outerwear so whether you choose to sharpen up a trench or slip a structured wool blazer under a puffer jacket, get cosy whilst causing a stir.


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London Fashion Week


The best fashion comes from London, and we’re not even just saying that - it’s a totally, unbiased fact. Play it safe (and forever chic) with fashion’s favourite shade: black. Layer a biker jacket with a polo neck, satin cargo trousers (our key piece of this season and beyond). The shoes are up to you, but we’d suggest anything comfy enough to run around the shows in. A FROW-er is never late. Everyone else is simply early.


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Paris Fashion Week


That’s (almost) all folks! Forever taking the final spot, Paris fashion week is the pièce de résistance of fashion month. We’d love to end on a style high but we’re exhausted. Luckily, burning the candle at both ends does lend itself to the quintessentially French effortless cool girl style. Choose timeless pieces in an authoritative monochromatic colour palette and accessories that capture the eye (and hide your bags). Très chic with minimal effort. 


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Milan Fashion Week


Bring the drama and the prints for Milan. Start with a checked tailored suit for top fashion points. Alora, an oversized colour pop clutch to keep your essentials safe but without sacrificing style. Then, for the final flourish, shrug a pop of pink on your shoulders with our oh-so elegant overcoat. Don’t forget the sunnies for big editor energy.


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Copenhagen Fashion Week


The new kid of the fashion schedule, think of Copenhagen as the refreshing amuse-bouche before the big four (New York, London, Milan and Paris) get down to business. Once the epitome of Scandi minimalism, Copenhagen is now the epicentre of sustainable eclectic style. Here you’ll find your cowboy references, your unique colour combinations and inspired use of metallics; all incorporated with the instantly recognisable Scandi style.


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