Just when you thought River Island jeans couldn’t get any more flattering, we reworked them to enhance your assets. The bum lift jeans contour your body for your dream fit, hugging your figure in all the right places. Comfort is key, and River Island understands that. Our women's jeans are designed with your comfort in mind, providing a snug fit that moves with your body. Clever stitching details lift your bum and elongates your legs, meaning whatever the dress code or occasion, you’re never going to want to take these shaping jeans off. Ever.